The Naked Story
The Naked story began when a mum of two was looking for affordable products to use on her children who had very sensitive skin. Scanning the list of ingredients she was not happy with what she read, considering all the other messages she was reading were about ‘nasties’ and ‘baddies’ in food and drink. At that point no one was questioning ingredients in branded toiletries so she decided to do something about it.
So Naked was born with a clear and simple concept – a brand that is safe, natural and free from harmful chemicals but is priced for everyday use. It can be used by women, men, babies, children and even the odd pampered pooch! We use the best natural ingredients with specific actions and real benefits, which still smell and feels like a special treat.
But we don’t take ourselves too seriously despite our strict criteria!
From the beginning, we wanted Naked to use only ethically sourced ingredients and we pride ourselves on using the best environmentally friendly packaging available, currently 50% PCR (Post Consumer Recycled) in all our bottles. We are also proud to support initiatives like the Oxfam Shinyanga project which brings clean water to children in Tanzania, something we take for granted every time we jump into the shower.
Naked is not expensive and exclusive, yet it’s still desirable, ethical and environmentally friendly, but manages to look cool (and hopefully it will make you smile)! Above we want to give you fabulous products which feel and smell good despite what we leave out of the ingredient list….. We believe this is goodness in a bottle!