What Is Naked  

Free your body from... Parabens

Look on the back of most toiletries bottles and you’ll find parabens lurking in there somewhere. They’re generally included because they are aggressive in destroying most of the bacteria that form in toiletries, but it’s this very same nastiness (slap an ASBO on them we say) that makes them a common irritant responsible for many skin allergies. More worryingly, they are earning a bad reputation amongst those studying the causes of breast cancer. There’s no conclusive evidence linking the two but that’s why we won’t put parabens in our Naked products.