Naked Packaging

We believe that recycling is a bit like karma – what goes around comes around. 

As of May 2009 all of our bottled products are now in 50%-100% post-consumer regrind (PCR) bottles ie. made from already  recycled plastic. 

The appearance of these bottles is slightly flawed – they have a greenish/brown tinge  and the odd black fleck and may look poor quality. The truth is quite contrary as recycled materials are a more expensive option and great time and care is taken in sourcing them.  We haven’t passed on the cost to you though, as Naked has never increased its retail price since launch in 2005.

We do believe that, with beauty, it’s what’s inside that counts and our fabulous lotions and potions look and smell as good, if not better, than they ever did.

All our webshop deliveries and company stationery are packaged in environmentally friendly materials – from recycled inner packing and office paper/envelopes to recyclable forest managed cardboard boxes.