Eco
worriers
Naked News
We want to keep you up to date
So, with much shuffling of paper on desks a la Moira Stewart, here are all things new and Naked........
Naked Recyclers do it again and again....
Naked tubes are made from a mixture of PE ( polyethylene ) which is highly recyclable and is classified as a grade 2 plastic. Therefore please discard your empty tubes in the plastics recycling containers/collection service available through your local council. We intend to make this a lot clearer on pack to help people know what to do.
Naked shampoos and bodywashes are packaged in HDPE bottles which are a Grade 2 and highly recyclable, especially because we don't colour our bottles. We are working on using HDPE plastic which has already been recycled but this is not terribly reliable because, being made from post consumer waste, there is a strong odour which is enough to put anyone off using the product!
The good news is that our PET foam baths and hand washes use 100% recycled plastic bottles and are fully recyclable again. These are classed as a Grade 1 plastic for recycling.
In all cases, it is best practice to remove any type of lid or cap from a tube/bottle because they are inevitably not the same material and so have the potential to contaminate the plastic being recovered by type. Tops should therefore always be disposed of separately.
Many customers know we care about the impact of manufacturing using plastic and we do our very best to ensure we are as responsible as current technology allows. We would love to run Naked recycling schemes etc. but truly it is up to all of us to lobby our local councils to encourage better and better collection facilities. There is a fabulous charitable organisation called Recoup UK who's sole mission is to maximise efficient plastics recycling in the UK. Visit their website if you want to find out more facts here.
Naked on a Sunday
We were thrilled when Helen Brown, Sunday Times Style Beauty Editor, featured Naked last Sunday.
Helen's been very keen to learn about Naked and she has been inspired to research the whole beauty plastic packaging industry following on from meeting our founder, Louise Potts.
Last month, Camilla Kay, Beauty editor of InStyle magazine featured Naked heavily in her informative and balanced article "How green is your Beauty regime? ".
Really nice to see the trend setters taking environmental concerns seriously and keeping it cool!
Does this look dirty to you?
If you are a Naked fan you hopefully will know by now that we are committed to making small changes that can make a difference to our environment to try and slow down the impact that we are all having on Mother Nature.
One of our recent initiatives has been to introduce bottles that are made from plastic that has already been recycled, rather than using newly produced plastic. In the packaging world this is called 100% Post Consumer Regrind (PCR) plastic. We introduced this into over one third of the range pre-Christmas so all of our foam baths, handwashes and the Manuka Honey Hand Lotion have also been put into recycled plastic bottles. Look out for the Born Again logos on pack.
However, this plastic is not perfect and can have a slightly discoloured tinge to it. You won't notice on most of our products, but on the Manuka Honey Hand Lotion it is a bit more obvious because the lotion is white and so shows the flaws in the bottle. We think that it's what's inside that counts, so we don't think it matters and, after all, none of us are perfect either. We are hoping that others in the beauty industry might pick up on this mindset fairly soon and may also follow suit - after all, the more brands that start to use recycled bottles the better for all of us in the long run. Imperfection shouldn't be seen as a weakness.
So, this bottle may look dirty, but actually it's really clean.
Naked - Haircare, Bodycare. Taking care.
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Buy Naked online here or alternatively find us in larger Boots stores in the UK.
To find your nearest store call 0845 0708090
Naked in the Woods gift set
She's given us so much - so let's give something back. £1 from every pack is donated to the Woodland Trust to help trees thrive and survive in the UK.
White Ginger originates from Hawaii and is also known as Awapuhi.
It would take 50 Awapuhi flowers to yield the extract in just one of our 200ml bottles.
We're not perfect but we're trying our best.
We are learning all the time and we totally believe that small changes can make a big difference.
