Naked News

Naked In the Press

So, those " in the know " are finally sitting up and realising why it's so good to be Naked ......

Prue White  recently wrote in the Times magazine " Naked is as worried about the state of your skin as it is about  the environment. Most of it's products come in 100% recycled plastic, are free from parabens and petrochemicals and use 97% naturally derived ingredients. The Day Long Moisture Body Cream £8.99 contains cocoa butter, which makes it rich and moisturising."

Thanks Prue!

Does this look dirty to you?

If you are a Naked fan you hopefully will know by now that we are committed to making small changes that can make a difference to our environment to try and slow down the impact that we are all having on Mother Nature.

One of our recent initiatives has been to introduce bottles that are made from plastic that has already been recycled, rather than using newly produced plastic. In the packaging world this is called 100% Post Consumer Regrind (PCR) plastic.  We introduced this into over one third of the range pre-Christmas so  all of our foam baths, handwashes and the Manuka Honey Hand Lotion have also been put  into recycled plastic bottles. Look out for the Born Again logos on pack.

However, this plastic is not perfect and can have a slightly discoloured tinge to it.  You won't notice on most of our products, but on the Manuka Honey Hand Lotion it is a bit more obvious because  the lotion is white and so shows the flaws in the bottle.  We think that it's what's inside that counts, so we don't think it matters and, after all, none of us are perfect either.  We are hoping that others in the beauty industry might pick up on this mindset fairly soon and may also follow suit - after all, the more brands that start to use recycled bottles the better for all of us in the long run. Imperfection shouldn't be seen as a weakness.

So, this bottle may look dirty, but actually it's really clean. 

Naked - Haircare, Bodycare. Taking care.

Naked's new arrivals

Like any proud parent, we can't wait to show off our two new Naked offspring - Juniper Without a Stitch Purifying Hand Wash and Starflower Stark Naked Softening Hand Wash.

And because we don't want to wash our hands of our green responsibilities, our two new babies, along with the newly repackaged Bitter Orange Handwash and Manuka Honey Hand Lotion, all come in bottles made from totally recycled plastic (100% PCR plastic) - look out for the Born Again logos on pack. 

Naked handwashes come in 250ml bottles and cost £3.99. They are available in Boots from 2nd March 2008. Click here to take a peek..... http://www.nakedbodycare.co.uk/hands-cid221.html

Greener, Cleaner New Year

Nowadays, there is so much more to give up in January than chocolate and alcohol etc. We are all being urged to give up the things we've taken for granted like plastic carrier bags and handy disposable thingummies that make life so easy -  even our lovely cosy central heating has to come down a degree.  But we really do need to make these small changes fast if we want to help Mother Nature. 

Here are a few things that will make a difference without much sacrifice - bit of a kickstart to help you achieve a Greener, Cleaner 2008:  

1. Remove unnecessary chemicals from your life - you will never see sulfates, parabens or petrochemicals in Naked's ingredients lists.

2. If you drink wine then choose bottles which come with a cork because, whilst metal screw tops can be recycled, if we don't support the cork tree growers in Europe then cork trees won't be replanted and that would leave a big gap in our bio-diversity ( after all they don't kill the tree to make the cork, they kind of just "shear" it like a sheep, and cork is biodegradable )

3. Choose products with less packaging. Beautiful double walled boxes with ribbons and tissue paper are gorgeous, we know, but do we really need them?  Naked has recently introduced smaller caps and 1/3 of the range is now in 100% PCR recycled plastic bottles and our gift sets are totally compostable. You see, it can be done.

4. Detox - if you want to do the traditional thing this New Year and detox, then don't forget your hair.  Hair is vulnerable to all kinds of toxins and pollutants, but Naked Detox shampoo and conditioner will leave your hair feeling literally squeaky clean without using unnecessary chemicals to remove the chemicals ...... get it?

5. Save water - share a bath or a shower with a loved one (and if romance is in the air, use candles as well and save on electricity).

6. Use micro-fibre cloths to clean around the house - that way  all you need to do is add water, no need for harsh chemicals and you can use them over and over again. ( Trust us it's true - Louise P our Founder swears by them and she's a domestic goddess!) 

7. So you've bought the Bag For Life and all 82 trendy versions of it. Now you have to resolve to remember to actually take it with you. That's our biggest New Year's resolution.

A tree is for life, not just for Christmas

Naked Christmas gift boxes are environmentally friendly using only recycled, recyclable card and corn starch. Offering great value for money, they contain nothing but full size packs of your favourite toiletries and a donation certificate which turns into a full size poster for keeps.

Donations are made to our charirtable partners the Woodland Trust and The Rainforest Foundation  and so far we have raised £30,000! You can get these sets online or at your large Boots stores. To find out more about the products visit our Gift Sets section here http://www.nakedbodycare.co.uk/gift%20sets-cid223.html or to find out more about the charities, click the link below:

http://www.rainforestfoundationuk.org/s-index

http://www.woodland-trust.org.uk

Honey, We Shrunk the Lids!

When two become one ( in the words of the Spice Girls ) and with a bit of Naked jiggery pokery we have made our overcaps do a disappearing act.  Coming to a shelf near you soon.  Less packaging = less waste.

Our body washes have a new chunky-but-funky pop-up lid and the bath foams have a  new screw cap. No more overcaps! We never thought we'd find ourselves saying we'd give you less for your money, but in this instance, we hope you see it as a good thing. You will see these new lids appearing on your shelves soon but please "bare"  with us while old stock with the double lids sells through.

 The plastics we use for our bottles are also changing - we use HDPE plastic, which is a highly recyclable * plastic. However, this Autumn we are really pleased to be able to introduce some post consumer recycled (PCR) plastic bottles to our range, which is even better. Look out for more on this soon.....

        * We find all this recycling / recyclable terms a bit hard to get our heads around, so just in case you do too:

Recyclable - this means you can pop it down to your local recycling plant (or if you're lucky have it picked up from your house) and it will be ground down to be made into something else.

Recycled plastic - this is a plastic in its second / third or fourth life. It may once have been a bottle, or maybe a CD holder, who knows.