How to set up a Dressing Salon on a Budget?
Everyone knows that starting a new business is no ordinary feat. It is especially hard when it is to be started in an extremely competitive market where more established firms are leading the game. However, it is also true that a lot of hard work, good decisions and drive can get you where you want to be with no matter what you are trying to do and how competitive it is.
Steps to set a good dressing salon
Setting up a hair salon is no different because of all the competition that already exists. So, there are some things to keep in mind when you are trying to open up a salon on a less flexible or rather fixed budget.
- Make Good Decisions: As you are starting, some of the decisions you make right now will dictate most of your decisions later down the line. Therefore, it is a must that you think through all the foundational decisions you need to make when setting up a dressing salon on a budget. Money is going to be an issue when you are start so you need to decide where you are going to be skimpy and where you should splurge. For example, you need to decide whether you would rather have trendy decorations or better hairdressing supplies because more likely than not you are not going to have enough money to have both. Hence, you need to set your priorities straight right from the very beginning.
- Customer Acquisition Strategies: You can ask a small business owner and even an established business person about what the hardest part of running a business is, they are likely to say customer acquisition. A lot of decisions are based on what your customer acquisition strategies are. For example, if your customer acquisition strategy is to draw in customers because of the trendy décor which is likely to attract social media exposure through influencers then you need to splurge on the trendy décor and cut costs somewhere else. However, if your customer acquisition strategy is to rely on the word of mouth technique then you need to splurge on your hairdressing supplies and get the ones that will show customers tangible results because people will not talk about a below-average or average experience to their family and friends. This point also involves making decisions that are good for your target demographic and strategies rather than following in someone else’s footsteps.
- Different Sells: One thing that most people do not realize when they are trying to fit into the street corner that they rented for their business is that different sells. If your hairdressing salon offers the same ambiance, hairdressing supplies, treatments, decoration, benefits, etc. that other hairdressing salons offer down the street or even a block away from you then why would people invest in a newly opened one rather than an established salon. You need to set yourself apart in some way or the other where people would give you a shot because they think that you offer something, they have to try for themselves. This ‘something’ can be anything you can think of.
For example, some salons give mystery hair coloring services where people do not get to choose their hair color. While this seems like a dangerous territory of risking customer satisfaction, it banks on that very fact and cashes in on the mystery aspect of it. Studying any big brands will start showing you a trend on why they are popular even if they do not have anything to do with hairdressing. This is also another reason why people recommend researching markets before entering in that industry.
Though it may seem impossible at times but you can make something substantial out of nothing if you just go about it the right way. Just keep in mind what your foundational priorities are and how they are going to help you be better from all the competition out there. Another reason that people recommend market research is because you might end up getting inspired by something that is not out there but should be.