St. Monans, Scotland (East Coast) 

We recently received a lovely email from Vicky, telling us about the post she had written about Naked on her blog, Postcards from the Coast. 

Within the email she asked us about the prospect of using glass in our Naked packaging, as she is very concerned about the waste that washes up on the coastline where she lives – Vicky says that lots of plastic gets washed up, but you don’t see much glass, and that actually where glass is in the sea, it eventually turns into a smooth piece that is popular with beachcombers for its prettiness.  

We know many of you want to try and do your bit for the environment and minimise the amount of waste we all create, so we thought you might be interested to know a bit more about Naked’s policy on packaging.

1.Safety  – many people buy Naked to use on their children and therefore we strive to use packaging that is as safe as possible to use in the bathroom

2. When Naked was first founded, Louise Potts, as the founder did a lot of extensive research into recycling and after many conversations with recycling authorities such as Recoup about the pros and cons of both materials, she decided on plastic for Naked

3. We believe that recycling is a bit like karma – what goes around comes around. Wherever possible, we try and use 100% recycled plastic in our packaging, and since May 2009 all bottles have been made from at least 50% recycled plastic.  This is quite a leap forward for us and for the industry, as recycled plastic is quite tricky to use with toiletries.  But we hope that now we have proved it can work from a stability point of view, that other manufacturers might also consider it (although it is a more expensive option)

We know that there are so many different facets to consider when trying to decrease the impact on the environment.  We’re not sure that there is one perfect option, which is frustrating!  Naked, therefore, decided to focus on the recycling side of things, as it was something that was close to the founder’s heart.  It is something we are always trying to improve, and so we constantly monitor what’s going on in the industry and what new options there might be out there. 

Why not read Vicky’s full blog post at Postcards from the Coast or find out more about Naked