Free your body from... Sodium Laureth / Lauryl Sulfate (SLS)

SLS is the most common surfactant used in toiletries to make them foam and cleanse. It is widely used by manufacturers because it’s cheap and effective but it can cause everyday skin complaints from dryness to red, tight itchy skin. It can also aggravate more serious conditions like eczema and dermatitis. This is because fundamentally SLS is a harsh detergent and can strip the skin and hair of its natural oils.  So you’ll never ever see any SLS in Naked products – instead we use a cleansing and foaming agent derived from apple that is much softer and kinder to your skin.